Be Prepared Be Fair Beware

Be Prepared Be Fair Beware, originally uploaded by firoze shakir photographerno1.

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Facebook ‘fair skin’ application for India sparks row
New Delhi, Jul 17, DH News Service:

Popular social networking site Facebook is facing a major controversy, including allegations of promoting racism, for introducing an application for Indian users that draws on the country’s infatuation for fair skin.

The “Vaseline Men BE PREPARED” application, which promotes the company’s “whitening body lotion” for men, shows users how their skin will get fairer if they use the lotion, by digitally lightening their profile pictures and removing dark spots. The lotion has actor Shahid Kapoor as its brand ambassador.

The campaign has evoked a big outcry on the network, with people posting angry messages on the Facebook page of the campaign.

www.deccanherald.com/content/81983/facebook-fair-skin-app...

As Indians
we are the
biggest nation
of racists
vis a vis
skin care
why blame facebook
for promoting
racism
a poetic thought
i share
for the eligible
bachelor
since time
immemorial
we choose
a wheatish skin
bride as
the ideal pair
fair and lovely
as mans beauty care
to a facebook
application
let us not be unfair
its not attitude
it is not jingoism
but it is being
more slavishly
white we swear
dark skinned
children
we dont
want our sons
wife to bear
but supposing
our sons skin is dark
than the new facebook
application
will take care
send the girls
family
the lightened
profile photo
more dowry
in the offing
the girl
her wealth
in our snare
the Vaseline men
led by Shahid Kapoor
milenge milenge
prince charming
beyond compare
building
dream castles
in the air
at the expense
of our colonial
shortcomings
we make
others
multi millionaire
becoming fairer
turning blonde
our hair